| Titre : | Outdoor sports motivation study. Why do people take part in outdoor activities? |
| Auteurs : | Walter Brehm ; Susanne Tittlbach ; Verena Häußler ; Sports science institute (DE) |
| Type de document : | texte imprimé |
| Editeur : | Messe OutDoor, 2010 |
| Format : | 7 p. / Document numérique |
| Langues: | Anglais |
| Catégories : |
[Mots-clés] ALLEMAGNE [Mots-clés] DONNEES-STATISTIQUES [Mots-clés] PRATIQUE-SPORTIVE [Mots-clés] SPORT-DE-NATURE |
| Note de contenu : | "The outdoor market is booming. More and more Germans are spending increasing amounts of time engaging in open-air leisure activities, whereas the popularity of indoor sports is largely unchanged and in some cases declining. Clearly, these high participation levels reflect a strong degree of motivation, and yet there have been surprisingly few studies of the main reasons why people engage in such pursuits. Obtaining and understanding this information is crucial to businesses operating in the outdoor market. If equipment manufacturers and retailers can understand why one activity is waxing in popularity as another wanes, they will be better able to predict future trends and focus more effectively on meeting customer demand. The main purpose of this study is to identify people’s motivations for participating in selected outdoor activities. It was carried outusing a standardised online questionnaire from 17 May to 7 June 2010. The study population consisted of people involved in these activities who were contacted via the Globetrotter Newsletter, sent to some 420,000 subscribers throughout Germany on 18 and 20 May 2010." |
Documents numériques (1)
 Outdoor sports motivation study URL |
